How does Inbound Marketing work?
Inbound is one of the most cost-effective ways to convert strangers into customers and promoters of your business.
There are four steps to convert strangers to promoters of your business – Attract, Convert, Close & Delight – and there are a range of tools that we use to move your prospects towards the point of purchase.
Bring the right traffic to your website by creating engaging content for your best customer personas, optimise to make it readily searchable, and use rich data to determine the best places to amplify across Social.
Start to build a relationship with your visitors and convert them to leads by capturing their contact information in return for in-depth and valuable information that offers solutions to their pain points.
Nurture your leads with email campaigns created with their lifecycle stage in mind, and automate their progression from lead to customer with marketing workflows.
Now for the fun! You've put in all the hard work to convert a stranger to a customer, now delight them with smart, inspiring and engaging content that motivates them to promote your business to their own networks.