STRATEGY, INBOUND MARKETING,

 MEDIA & COMMUNICATIONS,

CAMPAIGN MONITORING

CONSISTENT CAMPAIGN MESSAGING AND SEAMLESS INTEGRATION WITH MARKETING TEAMS

Strategy

From setting up your first inbound marketing campaign to planning for annual media buys…

Buyer personas

As the foundation of any marketing activity, and especially inbound, in-depth buyer personas provide the backbone of your content creation strategy and messaging

Keyword research

Using a refined set of keywords for each pillar of your business allows prospective customers to find your content quicker.

Competitive analysis

Reviewing your competitors media activity, spend and creative execution provides an essential benchmark against which to measure your own performance.

Marketing mix consulting

The best marketing strategies relate directly to their audience, and understanding how best to talk to them is critical.

Media strategy

A wholistic media strategy – incorporating ATL, BTL, digital, experiential  and social – ensures consistency across all brand touch points over the mid to long term.

Content calendar creation

Be prepared and automate! Planning your future content offerings, blog posts and social media activity provides an essential roadmap to keep your inbound strategy on track.

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Inbound Marketing

Drive qualified sales leads and improve ROI with engaging, educational content for your customers and prospects.
Learn how Inbound Marketing works.

SEO

Use SEO to create engaging, high quality content that your customers actually want to read.

Blogging

At the top end of any inbound activity is the regular publishing of blog articles – from lists and ‘how-to’ guides to galleries, topical news and opinion pieces.

Web design

Optimising your website to improve UX ensures your content is more easily engaged, and your prospects return more often.

Campaign development

Developing campaigns that offer quality, relevant content to your buyer personas lays the bedrock for your Inbound activity.

Landing page optimisation

Leaving no stone unturned when optimising your landing pages will maximise your conversions at a minimal cost.

In-depth content

At the heart of Inbound marketing is the development of in-depth, educational content that gives true value to your prospects, and shows them why you are the leader in your industry.

Re-targeting

Using HubSpot’s robust technology makes re-targeting key prospects a breeze.

Email marketing & lead nurturing

Move your prospects through the sales funnel with automated email workflows and nurture them towards a sales conversion.

CRM

Know how your prospects and customers are engaging with your content, all inside HubSpot’s CRM.

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Media & Communications

Traditional media and advertising channels play a valuable role in reaching your customers.

Media buying

Buying all media on your plan from ATL to digital and social.

Content creation & amplification

Reach a broader audience by amplifying content – both inbound and bespoke native articles – through 3rd party publishers.

Brand communications

Consistent messaging across all brand touch points ensures your communications have the greatest impact.

Copywriting

At the heart of all communications activity is on-point copywriting specific to your audience.

Design & production

Bring your strategy to life with considered creative direction, dynamic design and production perfection.

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Campaign Management & Reporting

Optimise on the fly and inform future planning with analytics, reporting and strategic review.

Campaign optimisation

Monitoring digital and social activity throughout the campaign allows tweaks to your plan to improve your results.

Post campaign reports

Gain invaluable insights for future campaign planning.

Inbound ROI reporting

Understand which customers are your most valuable, which content make the most conversions, and which social platforms yield the highest ROI.

Strategy reviews

Regular review of your strategy alongside campaign and sales results provides a solid basis for agile adaptation and optimisation of your activity.

Competitive analysis

Reviewing your competitors media activity, spend and creative execution provides an essential benchmark against which to measure your own performance.

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What strategy is right for your business?

Let us get to know your business and sales objectives so we can recommend the most effective strategy to grow your business and maximise your marketing ROI.

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Visit The Blog

Some commentary, thoughts and offerings on media, marketing, communication and improving ROI in your business.

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